Study: 21 percent of Americans are e-readers

WaveCloud’s belief that e-book reading is on the rise has just been supported by the very informative and lengthy study released by the Pew Internet Project titled “The rise of e-reading.”   What we found most telling were the very first two sentences of the report:

21% of Americans have read an e-book (within the last year). The increasing availability of e-content is prompting some to read more than in the past and to prefer buying books to borrowing them.

21% of the American adult population equals approximately 49 million e-readers.  We can assume, based on the findings in the report, that these adults are reading more than one book.  In fact, the average e-reader is reading up to 24 books per year.  That calculation represents a lot of e-books.

My mother-in-law is one of those people who has always read a lot of books.  Last year her husband bought her an e-reader and she now reads even more.  The access to books makes buying them that much easier.  In fact, her eight-hour drive to visit us last weekend just earned an e-retailer another purchase from her car. How cool is that?!  It’s that ease of purchase that turns a one book a year reader into a one book a month reader.

Unfortunately, a place to buy e-books that also provides a fun, easy and engaging experience is hard to find; as is a place that authors feel like a participant in the process of reading and where readers are encouraged by their search for good reading.  At WaveCloud, we believe that we will provide that experience for those parties — the author and the reader.   By June, my mother-in-law will be lucky enough to have WaveCloud for her next visit to Denver.

Stay tuned as we continue our journey.

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