WaveCloud’s belief that e-book reading is on the rise has just been supported by the very informative and lengthy study released by the Pew Internet Project titled “The rise of e-reading.” What we found most telling were the very first two sentences of the report:
21% of Americans have read an e-book (within the last year). The increasing availability of e-content is prompting some to read more than in the past and to prefer buying books to borrowing them.
21% of the American adult population equals approximately 49 million e-readers. We can assume, based on the findings in the report, that these adults are reading more than one book. In fact, the average e-reader is reading up to 24 books per year. That calculation represents a lot of e-books.
My mother-in-law is one of those people who has always read a lot of books. Last year her husband bought her an e-reader and she now reads even more. The access to books makes buying them that much easier. In fact, her eight-hour drive to visit us last weekend just earned an e-retailer another purchase from her car. How cool is that?! It’s that ease of purchase that turns a one book a year reader into a one book a month reader.
Unfortunately, a place to buy e-books that also provides a fun, easy and engaging experience is hard to find; as is a place that authors feel like a participant in the process of reading and where readers are encouraged by their search for good reading. At WaveCloud, we believe that we will provide that experience for those parties — the author and the reader. By June, my mother-in-law will be lucky enough to have WaveCloud for her next visit to Denver.
Stay tuned as we continue our journey.